THE HERITAGE

Rasasi Perfumes Industry LLC is a family owned business in Dubai, founded in 1979 by visionary Mr.Abdul Razzak Kalsekar, who is also the company’s Chairman. 

His vision is now been carried forward by his 6 sons, each dedicated to their specialized tasks, and together achieving the core objective of Brand Growth. 

Over the last three decades, the company has built a solid foundation of pioneering entrepreneurial vigor, creating some of the best and most exclusive fragrances, which have established a worldwide reputation for quality, luxury and elegance. Today, Rasasi is Dubai's foremost company in the fragrance industry with a Global Vision. It has both Oriental and Occidental lines catering to customer’s needs. 

Rasasi created a niche for itself in the market soon after its establishment, emerging as a strong force identified by pioneering retail store concept in the heart of Dubai. The store was an exclusive showroom dedicated entirely to one special brand for the first time. It highlighted a profound range of merchandise, ambience and a distinctive level of service. 

Another unprecedented milestone was the insurmountable success of its maiden label 'Blue Lady' – the flag bearer of the Rasasi spirit in the Occidental range of perfumes. 

Quality, competitiveness and innovation are synonymous with Rasasi. 

And for over three decades now we have worked diligently to ensure that these words remain true in each of our products; guaranteeing that the new products launched would be well embraced in the market. 

Rasasi operates over 115 elegantly-designed and unique showrooms in leading malls and prime market locations across the GCC (UAE, Kingdom of Saudi Arabia, Oman, Kuwait, Bahrain, and Qatar). Products are exported to more than 50 countries across the globe through a strong distribution network, supported by a 16,000 sqmstate-of-the-art manufacturing facility in Jebel Ali Free Zone, Dubai.An additional 5000 square metres has been created in Jebel Ali for Occidental fragrances and deodorant lines.